Spotify Year In Music / The music and moments of millions of listeners across the globe

Case Study

IDEA

The Spotify Year in Music wasn't written by the critics or dictated by sales - instead it was the first time the world listened to the listeners. Data unearthed fascinating human truths, reframing the year's events through the lens of music. In addition, users could get their own personal portrait - finally answering the question: "So what kind of music are you into?"

IMPACT

• Over 5 million site visits

• Over 1 million personal snapshots created

• Featured by hundreds of publications, both traditional and online

• Katy Perry - the most followed person on Twitter - tweeted her love

recognition