Mercedes-Benz Uncharted / Hacked Instagram for a road trip to places never photographed

 
 

Campaign Film: Uncharted

Web Experience: Danny's Journey

Web Experience: Magdalena's Journey

Uncharted_web_Page_03.jpg
 
 

IDEA

By hacking into Instagram and Flicker, we mapped the web's millions of geotagged photos in order to discover photographically uncharted locations. Finding the most ideal coordinates, we generated a road trip map and sent two photojournalists from GQ and Condé Nast Traveler on separate journeys in the Mercedes-Benz GLC to document these "uncharted" locations.