Apple at Work  / The brand that transformed how we live, now transforming how we work.

IDEA

Apple has dominated the consumer market for decades, transforming the way we live, but they had yet to fully launch into the world of enterprise. We worked directly with Apple to not only create a new sub-brand, but to launch a global campaign – the first real attempt ever for them in the space – to make Apple products and solutions essential to the modern business world and mobile workforce.

Through a set of perception-changing films and toolkits, we showed that when businesses and people are empowered with great tools, ambition, productivity and creativity become limitless.